When she was touring, her writing process became hurried - a few piecemeal lines or melodic ideas jotted down in snatched moments of downtime. She would live quietly and relatively cheaply, she thought, writing songs for other artists, perhaps, in anonymity and blissful ignorance of what people were saying about her on the internet. Maybe she would never make a record of her own again. “I’ve been on non-stop tour for over 5 years, I haven’t had a place to live during this time, & I sense that if I don’t step away soon, my self-worth/identity will start depending too much on staying in the game, in the constant churn.” The next week, she performed the ultimate digital mic drop: She deleted her account. So that June, on her charmingly candid personal Twitter account, she announced that an upcoming date headlining Central Park’s SummerStage would be her “last show indefinitely.” Fans protested so vociferously that she issued a clarification: “Y’all, I’m not quitting music!” she tweeted to her 130,000 followers. She hadn’t been home in years she wasn’t even sure where or what home was anymore. Ninety percent of her time was spent on administrative tasks and promotional duties instead of writing and performing, the part of the job she truly loved. Mitski (whose last name is Miyawaki, though she doesn’t use it professionally) was wrapping up a long, triumphant tour for her acclaimed 2018 album, “Be the Cowboy.” The music website Pitchfork had named it Album of the Year NPR proclaimed Mitski “the 21st century’s poet laureate of young adulthood” Iggy Pop, on his BBC radio show, called her “the most advanced American songwriter that I know.” She was about to turn 29 and had finally reached the perch of success and stability that she had been working toward for years, but she also felt disillusioned. “I was on our stats because we just released a single, and I noticed ‘Pope ’ was getting a lot of plays, which I thought was weird.” It didn’t take long for Morgan to start receiving texts from friends alerting them that the song had become a viral TikTok trend.Īt first, many videos used the sound to pay tribute to deceased loved ones, but from there, millions of different riffs appeared of sweet learning moments, thank-yous to loving parents, and even oddly sweet videos like Dobby receiving a sock for Christmas.At the end of the summer of 2019, the indie musician Mitski was on top of the world, and she was exhausted. The sound, which is being used on over 1.4 million videos, started to go viral in early December, says SALES member Lauren Morgan. But, like many viral TikTok trends, the sound has come a long way since its origin: It’s a snippet from the 2016 track “ Pope Is a Rockstar” by Orlando, Florida, indie pop duo SALES. The TikTok sound, consisting of a few mellow guitar strums, drum thumps, and some words of encouragement, has been used by TikTokers to accompany videos about everything from watching their pet grow up to high-fiving their inner child. And few have captured our hearts quite like the “Go Little Rockstar” trend. In a world of “ Pass the Phone” roasts and Milk Crate Challenges, it’s always refreshing to see a wholesome TikTok trend emerge.
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